Avenue Beauty — Privacy Policy
Effective Date: September, 2025

1. INTRODUCTION
This Privacy Policy explains how Avenue Beauty (“we,” “our,” “us”) collects, uses, and shares information when you visit avenuebeauty.co (the “Site”). If you do not agree with this Policy, please do not use the Site.

2. CONTACT INFORMATION
Email: info@avenuebeauty.co
Location: Boston, MA

3. INFORMATION WE COLLECT

• Device & Usage Data: IP address, browser type, operating system, pages viewed, referring URLs, date/time, and similar analytics and log data (often via cookies and tags).

• Contact Information: Name, email address, phone number, and any message content you voluntarily provide through contact forms or newsletter sign-ups.

• Health Information: Do not submit protected health information (PHI) via general forms or email. The Site is not a HIPAA-compliant portal.

4. HOSTING & PLATFORM (WIX)
Our Site is hosted on Wix.com Ltd. (“Wix”). As part of providing its hosting platform and related services (e.g., security, performance, analytics), Wix may automatically collect and process certain data about visitors to our Site, which can include IP addresses, device and browser details, language settings, referring pages, and on-site activity (such as page views and interactions), and may set or read cookies or similar technologies to enable site functionality and security.

• Avenue Beauty determines what information we collect through our forms and newsletters; Wix acts as our service provider/processor for platform-level collection and processing needed to run the site.

• For more information about Wix’s practices, please see Wix’s Privacy Policy: https://www.wix.com/about/privacy and Wix’s Cookie Policy: https://www.wix.com/about/cookie-policy.

• If you make a privacy request to us that relates to platform-level data hosted by Wix, we may coordinate with Wix to help fulfill your request (see “Your Rights” below).
   

5. HOW WE USE INFORMATION
We use information to:

• Operate, maintain, and improve the Site;

• Respond to inquiries or communications;

• Send newsletters or marketing if you opt-in (you can unsubscribe at any time);

• Monitor usage and perform analytics (including via Wix’s tools and Google Analytics, if enabled);

• Comply with legal obligations and protect our rights.
   

6. AFFILIATE DISCLOSURE
The Site may contain affiliate links to third-party products or services. If you click and make a purchase, Avenue Beauty may earn a commission. We do not sell products directly on the Site. Any data you provide to those third parties is subject to their privacy policies.

7. COOKIES & ANALYTICS
We and our service providers (including Wix, and potentially Google Analytics) use cookies and similar technologies to operate the Site, enhance performance and security, and understand usage. You may disable cookies via your browser settings; some features may not function properly if cookies are disabled.

• Google Analytics opt-out tools: https://tools.google.com/dlpage/gaoptout (if applicable)

• Wix cookie details: https://www.wix.com/about/cookie-policy
   

8. SHARING OF INFORMATION
We may share information with:

• Service Providers (e.g., hosting via Wix, analytics, email/newsletter delivery) to operate the Site;

• Affiliate partners (for link tracking/attribution);

• Authorities when required by law, subpoena, or legal process;

• Successors in connection with a merger, acquisition, or similar event.
  We do not sell personal information for monetary consideration.
   

9. CHILDREN’S PRIVACY
The Site is not directed to children under 13 (or 16 where applicable). We do not knowingly collect children’s personal information. If you believe a child has provided personal information to us, contact us to request deletion.

10. INTERNATIONAL USERS
If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the U.S. where privacy laws may be different from those in your jurisdiction.

11. YOUR RIGHTS
Depending on your location (e.g., EU/EEA/UK GDPR, California CCPA/CPRA), you may have the right to request access to, correction or deletion of, or a copy/portability of your personal information, and to object to or restrict certain processing.

• To exercise rights, email info@avenuebeauty.co. We may need to verify your identity.

• If your request relates to platform data processed by Wix, we may coordinate with Wix to help fulfill it.

• You may also have the right to lodge a complaint with your local supervisory authority.
   

12. SECURITY
We implement reasonable administrative, technical, and physical safeguards appropriate to the nature of the information we process. No method of transmission or storage is 100% secure.

13. UPDATES TO THIS POLICY
We may update this Privacy Policy from time to time. Changes take effect upon posting with the updated Effective Date above. Your continued use of the Site indicates your acceptance of the updated Policy.